Boston

Can Craigslist Improve Your Business?

The answer to this question is yes and no and maybe. It all depends on the way in which the business owners utilize Craigslist. Savvy Internet marketers who are able to identify the target audience and create sales copy which entices the reader may find advertising on Craigslist to be incredibly profitable. Conversely Internet markets that do not do their research and take a spamming approach to advertising on Craigslist are not likely to see significant financial gains.
There is certainly an opportunity to gain financial benefit through advertising on Craigslist. Advertising for all products and services is free on Craigslist making it cost effectively. Additionally, Craigslist already receives extensive traffic with approximately ten million visitors generating four billion page views each month so there is no need to drive traffic to the website. While Craigslist offers so many advertising benefits, these benefits may be wasted if the advertiser does not do his research or evaluate the competition.

Evaluate the Competition on Craigslist

The search feature on Craigslist gives an Internet marketer an excellent way to evaluate the competition. Studying the competition is important because it can help you to learn how you can be more successful. This increased success can be a result of determining successful aspects of the competitor’s marketing strategy and implementing these strategies as well as determining faulty aspects of the competitor’s marketing strategy and avoiding these strategies.
To get a good idea of the competitors who are advertising on Craigslist, use the search feature to search for keywords relevant to your own products and services. You will likely receive search results including advertisements from competitors. Next, carefully analyze these advertisements to determine how your can not only create better products and services at more affordable prices but also write more engaging advertising copy. Many wise Internet marketers have the reasoning skills necessary to properly analyze the advertisements for competitors but they often falter when taxed with the dilemma of creating better advertisements. This is when the services of a professional sales copywriter with search engine optimization (SEO) skills becomes a vital part of the equation. This writer can use his SEO training as well as his knowledge on the subject of writing advertising copy to effectively entice members of the target audience to either purchase products or services or at least investigate these products or services further.

Craigslist Safety Tips

The overwhelming majority of craigslist users are trustworthy and well-intentioned.

With billions of human interactions facilitated through craigslist, the incidence of violent crime has been extremely low.

Nevertheless, it's very important to take the same precautions online as you would offline.

When meeting someone for the first time, please remember to:

  • Insist on a public meeting place like a cafe
  • Tell a friend or family member where you're going
  • Take your cell phone along if you have one
  • Consider having a friend accompany you
  • Trust your instincts
Taking these simple precautions helps make craigslist safer for everyone.

For more information about personal safety online, check out these resources:

Who should I notify about fraud or scam attempts?

  • FTC toll free hotline: 877-FTC-HELP (877-382-4357)
  • FTC online complaint form (www.ftc.gov)
  • Canadian PhoneBusters hotline: 888-495-8501
  • Internet Fraud Complaint Center (www.ic3.gov/)
  • Non-emergency number for your local police department.

If you suspect that an item posted for sale on craigslist may be part of a scam, please email the details to "abuse@craigslist.org". Be sure to include the URL (or eight-digit post ID number) in your message.